getting ready to run

a quick reference guide to partnering with LivingSocial

You are probably here because you’ve just signed your contract. If that’s the case, welcome to the LivingSocial family! We’re really excited to be working with you. And if you’ve run with us before, welcome back. It’s great to see you again.

production of your LivingSocial campaign is underway

Thanks for choosing LivingSocial!

To get ready, we’ll need you to check the following items off your to-do list:

  1. Visit Merchant Center and set your password.

    Merchant Center will become a lot more important once people start buying and redeeming your promotion, but it’s never too early to learn your way around.

  2. Verify your direct deposit information.

    You’ll be prompted to do this when you log in to Merchant Center for the first time. Why is this important? We can’t pay you until we’ve verified where to send the funds. Sounds pretty important!

  3. Confirm your TIN and Legal Name.

    You’ll do this in Merchant Center, too. Like your direct deposit information, we can’t pay you without this information.

what to expect during the production process

Getting Your Offer Ready

Your Welcome Email introduced you to your Production Coordinator, or PC. Learn that name. Your PC will be your primary point of contact as we prepare your promotion. They’ll also help manage the creation of your copy and your deal images.

Deal Production Timeline

  1. We send you a Welcome Email.

    This kicks off the production of your campaign.

  2. Review your initial mockup.

    Keep an eye on your email for your deal page mockup. Take a look and review it for factual accuracy.

  3. Send us any corrections to your promotion.

    If there are any factual changes, we’ll incorporate them where possible and send you an updated version. Once you approve your mockup, your deal is all set to run.

Preparing your Business

Every person who sees your offer—whether they buy a voucher, call your store, or visit your website—is a potential long-term customer.

When will I see new customers?

Customers may start coming in the same day your offer goes live, and historically about 30% will visit within the first month.

Things to Do to Get Ready

  • Anticipate increased volume.

    You’re going to get more phone calls, emails, and in-store visits than usual. Our advice: Work with your staff to develop a plan for handling this increased volume.

  • Train your staff.

    Make sure they know the terms of your offers and how they work. Show your staff how easily they can redeem vouchers in Merchant Center or with our mobile app, and talk through any fine print conditions with them. Businesses that emphasize the importance of providing a great experience consistently get the most value out of their LivingSocial promotion.

  • Prepare to upsell.

    Did you know that the average LivingSocial customer spends more than $26 above the voucher amount1 when they redeem? Customers who just got a great deal can afford to tack on dessert, or upgrade to the deluxe spa treatment – don’t forget to offer them the choice!

  • Update your website and social media pages.

    Your offer will send people to your website, Facebook, and Twitter pages. Make sure they’re up-to-date and you’re ready to address any questions or feedback.

1Source: Research Collaborative July 2013 survey of 1,792 LivingSocial U.S. consumers who redeemed a voucher purchased in prior 12 months

my offer is live and people are purchasing

Congratulations!

Now more than ever, Merchant Center is going to be the best place to get information about your campaign and its performance. We’ve mentioned this before, but take special care of your new customers. When they have great experiences, they’re more likely to return and share their experiences with friends and family.

Did you know:

68% of LivingSocial customers are visiting a business for the first time.

70% say they plan on returning again after using their voucher.

55% say they’ve referred others after discovering a business on LivingSocial.

Merchant Services – A Whole Team Just for You

Once an offer is live, our Merchant Services team becomes your primary point of contact for any questions. We’re here to help with any questions about redeeming vouchers, utilizing Merchant Center, receiving payment, changing your contact or payment information, and anything else on your mind. Give us a call at 877.556.4078, or email us any time at merchantsupport@livingsocial.com.

Things to Do Now

  1. Redeem vouchers.

    It’s easy to redeem vouchers using Merchant Center or our mobile merchant app. This is the best way to generate feedback from your customers, track the ROI of your promotion, and protect yourself from fraud.

  2. Monitor and respond to feedback.

    We send a survey to every customer whose voucher you redeem. In Merchant Center, you’ll easily be able to view that feedback and respond directly to your customers.

  3. Manage and track your ROI.

    We give you the option of inputting the full bill amount for each voucher you redeem in Merchant Center, which is an easy way to capture overage spend and more accurately track your ROI.

  4. Make adjustments to your campaign.

    Use your Merchant Center account to manage multiple offers and maintain control of your brand. You can set sales caps you’re comfortable with and turn offers on and off with the click of a button.